Hello, Gobooki Media Strategy Institute.
Today, we’ll learn about Google Adsense Auto Ads.
For personal experience, it is appropriate to proceed with your own test with Auto Ads to try better forms of advertising.
Google Adsense Auto Ads Overall rating
– After applying the auto ads, page RPM exposure was increased by 88%, RPM by 66% and estimated earnings by 133%.
– I was able to use the matched contents which I could not apply because of few page views.
– I recommend the auto ads for blog. I don’t recommend them for websites.
1) Facebook revoked Gobooki facebook instant article page on 10th of April. So Gobooki website had better readership than before.
2) Gobooki blog google ads had possibility of low performance.
What is auto ads?
– Auto ads use Google’s machine learning to make smart placement and monetization decisions on your behalf, saving you time.
– All you need to do is select the type of ads you want to use.
– The existing AdSense ads are inserted into the source to the ‘body’ of the page that you want to paste your ad code, but auto ads within the ‘head’.
– typically increased ad revenue
– You can use Matched contents that small page views sites couldn’t use before
– You can not control the position of ads on the websites
– the efficiency can drop rather than an optimized advertising
Gobooki Media Strategy Institute’s existing ads
– Only used Google ads
– Google ads are applied on the top, bottom, right side with responsive style
– Third-party ads were not applied.
comparision between traditional and Auto ads
comparision period (period: 04/12/2018 – 25/04/2018)
Auto ads wins over the traditional ads above.
Though short period comparision, auto ads are good enough to test for publishers expecially blog.
I recommend automated ad testing to you.
Thank you for reading.
This is Gobooki Institute of Media Strategy. (END)
미디어의 온라인 전략과 수익화를 고민합니다.
– 2021년 Google YouTube Sustainability Lab with Google News Initiative 참여
– 2021년 Google Asia Pacific Audience Lab에서 audience analysis, making persona, Search Engine Optimization 참여
– 2019년 Google Korea와 Google SEO project 참여
– 2017년부터 거북이 미디어 전략 연구소 운영
– 2015년부터 매체에서 온라인 광고 운영